Journal Assignment Example | Topics and Well Written Essays - 500 words - 3

Journal - Assignment Example omic) and ethical (social)- create the transactions or flows which resolve market separations and result in exchange and consumption† (What is Marketing?). A skilled manpower has potential to raise the business in the market but if the skill is not sufficient to convince and persuade the customer’s need then the business finds it difficult to excel in the competitive market. With the advances in technology and development of communication skills, advertisements trends in markets are changing. The good marketing skill requires a deep understanding for the philosophy of the trend and also the customer’s requirement. Thus marketing concept encompasses the customer focused philosophy (What is marketing?). Futuristic view is the hallmark of the good marketing strategy. A successful business always gives a keen insight to the customer’s orientation and tries to cover long range of customers with deep and thorough understanding as well as anticipation of the requirements (What is marketing?). Advent of computerization and globalization in the marketing trends is changing the perspectives of the marketing. The world has come closer in terms of economics, availability of funds, availability of raw material and also the finished products along with the promotion of sales through advertising. This has raised the demands of the consumers and has given a new twist in the marketing strategies. The world markets are connected through internets and are updated about the latest trends (Has the Definition of Marketing Changed?). This has proved to provide both, positive and negative implications on the customers. Every business strive to provide helpful commodities to the customer, to prove its supremacy and dominance in the market they adopt different marketing strategies along with the price tags and various schemes and offers that were not prevalent in the past. Different companies endeavor different policies to retain their customers. This changing scenario is